We started this blog back in July 2010 with a post that asked the question “Is content still the king of SEO?”  and according to Google’s latest update this question seems to be still as relevant, if not even more so, than it was then and than it was 5 years ago. And Google’s latest algorithm named [...]

The mobile internet has come a long way from the days of text-only WAP sites with ultra-long loading times. A ComScore survey in 2010 showed that almost 20% of cell phone users in the USA had a smartphone, and with new models being introduced all the time it is safe to say that this figure [...]

Search, social media, behavioral targeting, mobile, and video are just a few of the areas marketers have struggled to keep pace with within the last year. Advancements like Google Instant, Yahoo’s merger with Bing, and Twitter’s launch of Promoted Tweets, are just a few of the technological advancements which marketers have had to absorb. Helping [...]

In 2009, Google launched a breakthrough update that allowed social media posts to sneak into the search result pages, so that users were not only getting the standard pages in their results but also a taste of the latest social media buzz about the subject that they searched for. Their latest update takes this concept a [...]

If you have been reading this blog for a while, you probably know that I always recommend doing good Keyword research before kicking off any SEO strategy.  I’m going to change that premise and rephrase it to: Before deploying any SEO strategy for any given market you should do proper keyword research (here is how [...]

One of the main reasons that Social Media is overlooked as a marketing activity is that it has a reputation for being hard to prove any results that come from it. This doesn’t have to be the case – there are plenty of free online tools available to help you track the effectiveness of your [...]