Let’s get a room: new content to seduce customers

Earlier in April, EAN’s SEO Director Martin McDonald laid out what Google’s latest updates mean for affiliates. His advice was to “maximise both the quality and quantity of unique content being offered on your site. It’s important already, but will only get more so in future.” So where do you start with content? Think of [...]


What affiliates need to know about Google’s Penguin update

Matt Cutts (the head of Google’s search spam team) raised eyebrows when he mentioned that Google would soon be rolling out an “over optimization” update to their algorithm to level the playing field between sites that build quality content, verses those using questionable optimization techniques to manipulate search results. Naturally, SEOs and site owners were left wondering [...]


Brighton SEO: Meet the Search Engines

Friday 13th of April saw the return of BrightonSEO – probably Europe’s largest single track SEO conference with delegates packing out the Brighton Dome, a venue more used to seeing pop and rock concerts. This was the largest BrightonSEO to date, with the capacity capped at a thousand delegates, selling out in little more than [...]


50 Google updates, what does it mean?

Martin MacDonald is the SEO Strategy Director here at Expedia EAN.  If you would like to get in contact with Martin, either leave a comment below or get in touch directly on twitter at @searchmartin.   Big news in the world of SEO today is the announcement by google that they have implemented a total [...]


Running a Successful Promotion

  Featuring promotions on your website is a crucial part of marketing your site. Promotions allow you to engage with your customers and encourage higher volumes of traffic which in turn can drive higher conversion rates. The online market place is a crowded environment, so for anyone wanting to stand out in the online crowd [...]


Google Panda: How Our Managed Partners Fought Back

Google’s Panda update has been a hot topic since the end of February 2011. Some sites were even put on the endangered species list. And affiliate sites, were unfortunately more susceptible to the effects of Panda, causing some to lose anywhere from 20 to 95 percent of their organic traffic from Google in a single [...]