Friday 13th of April saw the return of BrightonSEO – probably Europe’s largest single track SEO conference with delegates packing out the Brighton Dome, a venue more used to seeing pop and rock concerts. This was the largest BrightonSEO to date, with the capacity capped at a thousand delegates, selling out in little more than [...]

Martin MacDonald is the SEO Strategy Director here at Expedia EAN.  If you would like to get in contact with Martin, either leave a comment below or get in touch directly on twitter at @searchmartin.   Big news in the world of SEO today is the announcement by google that they have implemented a total [...]

  Featuring promotions on your website is a crucial part of marketing your site. Promotions allow you to engage with your customers and encourage higher volumes of traffic which in turn can drive higher conversion rates. The online market place is a crowded environment, so for anyone wanting to stand out in the online crowd [...]

Google’s Panda update has been a hot topic since the end of February 2011. Some sites were even put on the endangered species list. And affiliate sites, were unfortunately more susceptible to the effects of Panda, causing some to lose anywhere from 20 to 95 percent of their organic traffic from Google in a single [...]

Hi and welcome to my first blog post here on the Expedia Affiliate Blog! I’m new to the team here at EAN and you can reach me either right here on this blog or on twitter @searchmartin. I have been an SEO specialist for most of the last decade, and am here to help with [...]

I recently attended SES London and spoke on Understanding User Behavior & Increasing Site Stickiness for transactional travel websites.  In addition to reviewing the slides, you can read the article I wrote for Search Engine Watch that explains the concepts shown in the presentation.  It was a great experience and time well spent. While I was there, I [...]