EAN Sponsors THack London 2012

THack-London-550

EAN will once again be sponsoring THack, the travel hack-a-thon developed by Tnooz.com. T-hackers will be given 2 weeks to work on their projects and on Thursday, June 28th developers will convene in London Soho Hotel to present their creations to a live audience. EAN is one of ten initial APIs to be available for [...]


Let’s get a room: new content to seduce customers

Earlier in April, EAN’s SEO Director Martin McDonald laid out what Google’s latest updates mean for affiliates. His advice was to “maximise both the quality and quantity of unique content being offered on your site. It’s important already, but will only get more so in future.” So where do you start with content? Think of [...]


What affiliates need to know about Google’s Penguin update

Matt Cutts (the head of Google’s search spam team) raised eyebrows when he mentioned that Google would soon be rolling out an “over optimization” update to their algorithm to level the playing field between sites that build quality content, verses those using questionable optimization techniques to manipulate search results. Naturally, SEOs and site owners were [...]


Brighton SEO: Meet the Search Engines

Friday 13th of April saw the return of BrightonSEO – probably Europe’s largest single track SEO conference with delegates packing out the Brighton Dome, a venue more used to seeing pop and rock concerts. This was the largest BrightonSEO to date, with the capacity capped at a thousand delegates, selling out in little more than [...]


50 Google updates, what does it mean?

Martin MacDonald is the SEO Strategy Director here at Expedia EAN.  If you would like to get in contact with Martin, either leave a comment below or get in touch directly on twitter at @searchmartin.   Big news in the world of SEO today is the announcement by google that they have implemented a total [...]


Running a Successful Promotion

  Featuring promotions on your website is a crucial part of marketing your site. Promotions allow you to engage with your customers and encourage higher volumes of traffic which in turn can drive higher conversion rates. The online market place is a crowded environment, so for anyone wanting to stand out in the online crowd [...]