I am writing a series of articles for Search Engine Watch, focused primarily on the latest trends in online marketing and what affiliates can do to optimize their sites more effectively. I hope these articles help you grow your business, and if there is a topic you would like to see me write about in the future [...]

Are you wondering if you’ve done everything you can to make your integration with EAN’s hotel API the best it can be? We’re proud of the depth and performance our hotels API offers, but we also understand that learning features specific to our API and good implementation practices in general can be a daunting task. [...]

My primary function here at Expedia EAN is to provide marketing support to our partners – whether that be in SEO/PPC/Social, to drive our partners business forward and build a better business for everyone.  As such, I get to see and study most of our major partners on a day to day basis.  That combined [...]

Online marketing has become increasingly complex over the past few years, and there have been countless posts in countless websites about how to market yourself, your brand, your site or your product on social media.  There have been almost as many posts detailing why getting social right is now an important part of your search [...]

ExpediaEAN were proud to be one of the headline sponsors for the Tnooz tHack London 2012 – part of the global tHack 2012 series which also has events planned in Silicon Valley and Singapore. The objective of the hack day series is to bring together talented developers, and open travel API’s in an effort to stimulate some [...]

Conversion Rate Optimisation (CRO) is one of the unsung heroes of on-line marketing.   For those unfamiliar with the term its easy to equate it back to offline thinking:  Supermarkets position impulse purchases by the cashier’s – as an opportunistic way of making an extra sale (think of it as cross selling).  Supermarkets are also known to [...]