Great Content Will Be the Number 1 Most Asset for Travel Websites in 2013. 
Relying on poor quality, or duplicate content simply no longer works. There are of course many ways of getting compelling content, the simplest of course being to just write the stuff yourself.
If you are only interested in targeting a couple of locations or hotels, that would work well – the problem is if you want to scale to hundreds or even thousands of destinations.
We often suggest to our partners that they use a content production company. There lots of choices these days, with their business models generally being content “marketplaces” where you as a client would order a certain number of pieces of content, then a writer or group of writers would bid on fulfilling the contract.
Results can be very good from these companies (otherwise we wouldnt recommend them), but the drawback is that you are likely still dealing with authors who havent necessarily been to the place they are writing about. It is of course possible to research the destination and write a compelling description, but nothing replaces personal experience, and pasion for the subject.
Travel Bloggers
Travel Bloggers generally write better content as travel is either a hobby or a profession – either way, this group is far better qualified to produce this kind of information.
Here at EAN we love innovating and trying new things out. With this in mind, we are looking into building a way to connect bloggers directly with some of the worlds largest travel sites.
The profile of who we are looking for is:
People who have been to the places they write about – and would be interested in seeing their content on major travel sites.
This would of course be fully credited back to you, with your name, photo, details and so on being published alongside your contribution so you can raise your profile in the community. We are studying how payments could work in future as well, but thats currently undecided.
We want people that will be proud of what they have written!
If that sounds like something you would be interested in, we would love to hear from you:
CLICK HERE TO GET ACCESS TO THE BETA PROGRAM!
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Martin is Inbound Marketing Director at Expedia EAN. In his career he has executed organic campaigns in industries from Gambling to Entertainment before moving to Travel. He is a regular speaker at conferences worldwide about inbound marketing, and regular writer and contributor to respected publications on the topic.
