In 2009, Google launched a breakthrough update that allowed social media posts to sneak into the search result pages, so that users were not only getting the standard pages in their results but also a taste of the latest social media buzz about the subject that they searched for.
Their latest update takes this concept a bit further and includes the element of trust in
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order to serve users with the best possible results. So now if you are logged in to your Google account your results will include the social media comments of the people you trust and follow through the different social media channels.
Whatch this video from Google to find out a bit more on how this works:
So what does this mean to you?
The first thing that comes to mind is that having a social presence is becoming more and more important: earning the trust of your site’s visitors will give you a bigger chance to appear within the top results.
Also having useful proprietary fresh content is, more than ever, paramount to your success in both SEO and the social media space.
So if you haven’t already, plan and execute your social media strategy as soon as possible. There are several useful articles in this blog that will help you with this task: