How many online hotel bookings start with a search engine?
More than you can rightfully ignore.
Search engine performance has a big impact on your revenues. Traffic from search is more profitable than traffic from pay-per-click ads. And, since paid traffic’s getting more expensive, it makes a lot of sense to focus more on the organic kind.
The good news: there are lots of things you can do to improve your search engine rankings.
The bad news: there are thousands of travel websites hoping to win the exact same traffic you’re aiming for. That’s why you need to be good at search engine optimization (SEO).
And that’s why we have produced this eBook, outlining seven top tips to help you rank higher on the right search terms, earn that traffic and convert it into revenues. Why is it so important? Because, done well, SEO is the most cost-effective way of generating traffic to your website. These tips will help you. Some of the tips may seem obvious but, in our experience of working with hundreds of EAN partners, many of them are still not widely practiced.
For you, that’s an opportunity!
To Read More, please download our eBook
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Martin is Inbound Marketing Director at Expedia EAN. In his career he has executed organic campaigns in industries from Gambling to Entertainment before moving to Travel. He is a regular speaker at conferences worldwide about inbound marketing, and regular writer and contributor to respected publications on the topic.
