Archive for the ‘Content’ Category

The Top 5 Affiliate Marketing Mistakes

My primary function here at Expedia EAN is to provide marketing support to our partners – whether that be in SEO/PPC/Social, to drive our partners business forward and build a better business for everyone. As such, I get to see and study most of our major partners on a day to day basis. That combined […]


SEO Matters – Free eBook!

How many online hotel bookings start with a search engine? More than you can rightfully ignore. Search engine performance has a big impact on your revenues. Traffic from search is more profitable than traffic from pay-per-click ads. And, since paid traffic’s getting more expensive, it makes a lot of sense to focus more on the […]


Let’s get a room: new content to seduce customers

Earlier in April, EAN’s SEO Director Martin McDonald laid out what Google’s latest updates mean for affiliates. His advice was to “maximise both the quality and quantity of unique content being offered on your site. It’s important already, but will only get more so in future.” So where do you start with content? Think of […]