Archive for the ‘SEO’ Category

Lets Get Serious About Content

Great Content Will Be the Number 1 Most Asset for Travel Websites in 2013. Relying on poor quality, or duplicate content simply no longer works.  There are of course many ways of getting compelling content,  the simplest of course being to just write the stuff yourself. If you are only interested in targeting a couple [...]

Las Vegas Hotels Google Results Dissection: A Case Study

Editors Note: This is a Guest Post by Michael Dorausch - an expert in SEO, you can see his original post here: Las Vegas Hotels Google Results Dissection: A Case Study The  Views and Opinions Expressed within are those of the Author, not necessarily Expedia Affiliate Networks or Expedia Inc. We are re-publishing this case study as its relevant to [...]

What’s in a CNAME?

One of the biggest values of being an EAN partner is the availability of fully private-labeled platforms to build your travel business upon. But we do frequently hear from partners concerned about establishing a proper private label over the travelnow.com domain that appears by default. Fortunately, there’s an easy solution, and its name is CNAME. [...]

10 Tips for Your Travel Site: MozCon Edition + EAN at MozCon

http://www.seomoz.org/mozcon

It’s a strong statement, but I’ll go ahead and say it – MozCon is the best intermediate/advanced inbound marketing search conference in the business.  If you or someone on your staff does inbound marketing work, I highly recommend attending in 2013 if want to grow your unpaid traffic.  OK, you didn’t come to this post [...]

Affiliate Online Marketing Tips on Search Engine Watch

I am writing a series of articles for Search Engine Watch, focused primarily on the latest trends in online marketing and what affiliates can do to optimize their sites more effectively. I hope these articles help you grow your business, and if there is a topic you would like to see me write about in the future [...]

The Top 5 Affiliate Marketing Mistakes

My primary function here at Expedia EAN is to provide marketing support to our partners – whether that be in SEO/PPC/Social, to drive our partners business forward and build a better business for everyone.  As such, I get to see and study most of our major partners on a day to day basis.  That combined [...]