Archive for the ‘CRO’ Category

Is your site efficient? An Intro to CRO

Conversion Rate Optimisation (CRO) is one of the unsung heroes of on-line marketing. For those unfamiliar with the term its easy to equate it back to offline thinking: Supermarkets position impulse purchases by the cashier’s – as an opportunistic way of making an extra sale (think of it as cross selling). Supermarkets are also known […]