Brighton SEO: Meet the Search Engines 5

Friday 13th of April saw the return of BrightonSEOprobably Europe’s largest single track SEO conference with delegates packing out the Brighton Dome, a venue more used to seeing pop and rock concerts.

This was the largest BrightonSEO to date, with the capacity capped at a thousand delegates, selling out in little more than 6 minutes after the tickets became available. Attendee’s came from as far afield as the United States and South East Asia to attend the conference.

I was lucky enough to be invited to open the conference with an hour long panel entitled “Meet the Search Engines” in which Pierre Farr (Google, Webmaster Central), Dave Coplin (Bing, Search Evangelist) and Rishi Lakhani (one of Europe’s most influential SEO‘s) were also taking part.

Rishi Lakhani, Martin MacDonald (Expedia), Tony Goldstone (moderator), Dave Coplin (BING), Pierre Farr (Google)

This is the third time that I have had the pleasure of sitting on a panel with Google engineers answering questions on search,

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but uniquely this time I truly believe that we picked up some incredible insight into what we should be looking at as marketers moving forwards.

Some of the highlights were:


There are numerous other write ups available online, the best we have seen so far is this post by Silicon Beach Training (and the photo above is credited to them as well, thanks!)


About Martin Macdonald

Martin is Inbound Marketing Director at Expedia EAN. In his career he has executed organic campaigns in industries from Gambling to Entertainment before moving to Travel. He is a regular speaker at conferences worldwide about inbound marketing, and regular writer and contributor to respected publications on the topic.

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