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	<title>Expedia Affiliate Network Blog &#187; Lara Irwin</title>
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		<title>Running a Successful Promotion</title>
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		<pubDate>Fri, 23 Mar 2012 10:09:27 +0000</pubDate>
		<dc:creator>Lara Irwin</dc:creator>
				<category><![CDATA[Merchandising]]></category>

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		<description><![CDATA[&#160; Featuring promotions on your website is a crucial part of marketing your site. Promotions allow you to engage with your customers and encourage higher volumes of traffic which in turn can drive higher conversion rates. The online market place is a crowded environment, so for anyone wanting to stand out in the online crowd [...]]]></description>
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		<title>Google Panda: How Our Managed Partners Fought Back</title>
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		<pubDate>Thu, 22 Mar 2012 10:58:30 +0000</pubDate>
		<dc:creator>Lara Irwin</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Google&#8217;s Panda update has been a hot topic since the end of February 2011. Some sites were even put on the endangered species list. And affiliate sites, were unfortunately more susceptible to the effects of Panda, causing some to lose anywhere from 20 to 95 percent of their organic traffic from Google in a single [...]]]></description>
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