Lara Irwin

About Lara Irwin

Lara is Senior Marketing Manager for EMEA at Expedia EAN. She comes from a tech B2B background, having spent over 10 years at some of the biggest blue chip companies and some smaller incredibly innovative players. Lara made her move to travel in 2011 and is now responsible for supporting the EMEA sales team and EAN's managed partnerships.

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  Featuring promotions on your website is a crucial part of marketing your site. Promotions allow you to engage with your customers and encourage higher volumes of traffic which in turn can drive higher conversion rates. The online market place is a crowded environment, so for anyone wanting to stand […]

Running a Successful Promotion